Co-innovation and co-creation

Innovation has become more and more complex. Developing adapted solutions to the increasing challenges of our society requires exploring out-of-the-box sources of solutions and to join the efforts of various actors, including citizens or consumers. Co-innovation and co-creation analyse the methods, tools and governance favouring those participatory and collaborative approaches.



Our society is facing unprecedented challenges that ask for the development of innovative solutions, would they be technical, organisational or political. In front of those challenges, no single organisation masters the whole picture. Collaborations are more than ever required to confront and associate multiple viewpoints from which original and meaningful innovations can emerge. This has been translated practically by the rise of open innovation since the years 2000, by the support to innovation projects linking universities and companies, through the help of governmental funds, and, more recently, by the inclusion of consumers or citizens in innovation projects of firms or public services. This last trend of customer/user participation is particularly developed in (IT) service innovation, as a service and is, more and more, the result of a co-creation between the provider and the recipient.

Digital technologies (in particular social networks) are key in this context, as they provide infrastructures and platforms to make co-innovation possible, even when the participants are distant. In addition, the digital industry was a pioneer in collaborative innovation. Open source communities have worked on the principle of knowledge sharing and co-construction since the seventies. The increasingly dematerialized nature of goods and services could lead to a generalisation of such open and collaborative practices in innovation. However it questions classical business models that are based on the ownership of intellectual property rights.

Our research in this axis is interested by the conditions favouring co-innovation and co-creation practices, the methods and tools that facilitate collaboration and participation between various actors, the leadership and governance styles that make such processes more efficient and lead to more sustainable and relevant results, and the impacts such practices have in terms of economic and business models.


Key publications

  • C. Burnay, S. Bouraga, S. Faulkner and I. Jureta. User-Experience in Business Intelligence: A Quality Construct and Model to Design Supportive BI Dashboards. In: Research Challenges in Information Science : 14th International Conference, RCIS 2020, Proceedings
  • B. Dumas, B. Frénay and J. Lee. Interaction and User Integration in Machine Learning for Information Visualisation. in ESANN 2018 proceedings, European Symposium on Artificial Neural Networks, Computational Intelligence and Machine Learning, pp. 97-104, Bruges, Belgium, 25/04/18.
  • E. Gebka and A. Castiaux. Data-driven initiatives in Smart cities: citizen participation and value creation. In ISPIM 2019 Proceedings
  • E. Gebka and A. Castiaux. Open Government Data innovation: A typology of Government and Citizen roles. In ISPIM 2020 Proceedings
  • W. Hammedi , T. Leclerq, I. Poncin, L. Alkire. Uncovering the Dark Side of Gamification at work: Impacts on engagement and well-being. Journal of Business Research, 2020.
  • J. Hermans and A. Castiaux. Contingent knowledge transfers in university--industry R&D projects. Knowledge Management Research and Practice, Vol. 15(1), 2017.
  • T. Leclercq, W. Hammedi and I. Poncin. Ten years of value cocreation: An integrative review. Recherche et Applications en Marketing, 31(3),1-38, 2016.
  • T. Leclercq, W. Hammedi and I. Poncin. The boundaries of gamification for engaging customers: Effects of losing a contest in online co-creation communities, Journal of Interactive Marketing, 2018.
  • M.-I. Muninger, D. Mahr and W. Hammedi. Digital Co-Creation for Innovation: Critical Review and Research Agenda. Frontiers in Service Conference, Austin, USA, 2018.
  • M.-I. Muninger, W. Hammedi and D. Mahr. Conceptualizing the Integration of Social Media in innovation. Innovation and Product Management Conference, Glasgow, UK, 2016.
  • M.-I. Muninger, W. Hammedi and D. Mahr. Social Media Integration in Innovation: Empirical Exploration & Conceptualization of underlying Capabilities. AMA Sheth Foundation Doctoral Consortium, Mumbai, India, 2017.
  • M.-I. Muninger, D. Mahr and W. Hammedi. Social Media for Innovation : a critical Review. Innovation and Product Management Conference, Helsinki, Finland, 2017.
  • M. Muninger, D. Mahr and W. Hammedi. Social Media for Innovation : a Critical Review and Research Agenda. Global Innovation and Knowledge Academy, Valencia, Spain, 2018.
  • M.-I. Müninger, W. Hammedi, D. Mahr. The value of social media for innovation: A capability perspective. Journal of Business Research, Vol. 95, 2019.
  • M. Sissoko and A. Castiaux. How does frugal innovation emerge and lead to sustainability in developing countries? A case study in Malian agricultural areas. 166th Seminar of the European Association of Agricultural Economists, 2018.
  • M. Sissoko, M. Smale, A. Castiaux, V. Theriault. Adoption of Sorghum varieties in Mali through a participatory approach. Sustainability, Vol. 11(17), 2019.
  • L. Witell, H. Gebauer, E. Jaakkola, W. Hammedi, L. Patricio and H. Perks. A bricolage perspective on service innovation. Journal of Business Research, Vol. 79, pp. 290-298, 2017.


Key projects

  • Namur Innovative City Lab - TRAKK (2016-2022). Topic: Capacity building of local actors in innovation and creativity. Funding source: FEDER 2014-2021.
  • Wal-ecities (2017-2021). Topic: Open data as a source of innovation in a smart region. Funding source: FEDER 2014-2021.


Contact: Annick Castiaux